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Privacy Policy

Privacy Policy for PrairieLink

Effective Date: August 17, 2026

Last Updated: August 17, 2026

PrairieLink (“we,” “us,” or “our”), a program of Roeslein Alternative Energy, LLC (an affiliate of Roeslein & Associates, Inc.), operates the website prairielink.roeslein.com. We are committed to protecting your personal data and upholding your privacy rights under the European Union General Data Protection Regulation (GDPR) and other applicable privacy laws.

1. Data Controller

The Data Controller responsible for processing your personal information on this site is:

Roeslein & Associates, Inc. / Roeslein Alternative Energy

9200 Watson Road

St. Louis, MO 63126

United States

Phone: +1 (314) 729-0055

Attention: Data Compliance Manager

Privacy Email: Privacy@roeslein.com

2. Information We Collect and Why

We collect information through two primary mechanisms on this site: direct submission via our lead generation contact form, and automated site analytics via cookies and scripts.

Data TypeSpecific Data ElementsPurpose of Collection
Contact Form SubmissionsName, email address, phone number, company name and inquiry details.To respond to your inquiries, provide requested project information and evaluate potential partnership opportunities.
Analytics & Site Performance DataIP address, browser type, operating system, page visits, time spent on pages and referral sources.To analyze website usage, measure marketing effectiveness, improve site navigation and ensure security.

3. Legal Basis for Processing

Under GDPR Article 6, our processing of your personal data relies on the following legal bases:

  • Consent (GDPR Art. 6(1)(a)):
    • Contact Form: By submitting your details via our contact form, you grant consent for us to process your information to respond to your request.
    • Cookies & Analytics: Google Analytics and Google Tag Manager scripts run on the basis of explicit consent given via our Cookie Banner prior to loading non-essential cookies.
  • Legitimate Interests (GDPR Art. 6(1)(f)): For essential operational, network security and site functionality purposes.

You have the right to withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.

4. Third-Party Data Recipients and International Data Transfers

We do not sell or rent your personal information. Your data is shared only on a need-to-know basis with:

  • Internal Teams: Roeslein sales, business development, customer service and technical operations staff handling PrairieLink inquiries.
  • Service Providers & Sub-processors:
    • Google: Google Analytics and Google Tag Manager for site measurement.
    • CRM & Lead Management System: Integrated backend customer relationship management tools used to manage sales inquiries.

International Transfers: As Roeslein is headquartered in the United States, personal data collected from EU visitors will be transferred to and stored in the U.S. We implement appropriate safeguards, such as Standard Contractual Clauses (SCCs), to ensure your data receives an equivalent level of protection required by EU privacy regulations.

5. Data Retention and Deletion Policy

We store personal data only as long as necessary to fulfill the purposes outlined in this policy:

  • Contact & Lead Data: Retained for up to 90 days following the last active communication, or until you request its deletion, after which it is permanently deleted or anonymized.
  • Analytics Data: Google Analytics retention parameters are set to retain user and event data for 14 months, after which data is automatically purged.

When the retention period expires or upon a valid request for erasure, your data will be permanently deleted from our primary systems and back-up servers.

6. Your Rights Under the GDPR (EU Visitors)

If you are located within the European Union or European Economic Area (EEA), you possess the following rights regarding your personal data:

  1. Right of Access: Request copies of the personal data we hold about you.
  2. Right to Rectification: Request corrections to inaccurate or incomplete data.
  3. Right to Erasure (“Right to be Forgotten”): Request deletion of your personal data under certain conditions.
  4. Right to Restrict Processing: Request restriction of how we process your personal data.
  5. Right to Data Portability: Request transfer of your data to another organization or directly to you in a structured, machine-readable format.
  6. Right to Object: Object to our processing of your personal data for direct marketing or legitimate interest grounds.
  7. Right to Lodge a Complaint: You have the right to lodge a complaint with a Data Protection Supervisory Authority in your EU Member State if you believe our processing violates applicable privacy laws.

7. How to Exercise Your Rights and Manage Preferences

To exercise your GDPR privacy rights, ask questions about our privacy practices, or manage your communication preferences, please reach out via the appropriate contact channel below:

  • Formal GDPR & Privacy Rights Requests:
    Email Privacy@roeslein.com to submit formal data access, correction, deletion, or restriction requests.
  • Marketing & Communication Opt-Outs:
    Email Marketing@Roeslein.com or click the “Unsubscribe” link at the bottom of any promotional email to update marketing preferences or opt out of promotional lists.
  • Mailing Address:
    Roeslein & Associates, Inc.
    Attn: Data Compliance Manager
    9200 Watson Road
    St. Louis, MO 63126, USA
  • Cookie Preferences:
    Click the “Cookie Settings” link located in the footer of prairielink.roeslein.com at any time to revise your tracking consents.

We will respond to all valid GDPR requests within 30 days of receipt.